Coach Blake Roorda
Lifestyle & Competition Coaching Built on Consistency and Standards
Blake Roorda is a coach focused on helping individuals build strong, sustainable physiques through structured lifestyle coaching and competition preparation.
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This program is not about extremes.
It’s about execution, consistency, and long-term results.
Whether your goal is to improve your physique, create a sustainable routine, or step on stage, Blake coaches clients who are ready to commit to the process and raise their standards.
About Blake
Blake’s journey in fitness began long before coaching. After struggling with obesity through his youth, he committed to change in high school and lost over 100 pounds in one year. That transformation ignited his passion for health, bodybuilding, and helping others do the same.
Since earning his degree in Exercise Science in 2017, Blake has coached a wide range of clients, from lifestyle and weight loss to athletes preparing for the stage.
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Coaching Specialties
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Lifestyle & Weight Loss Coaching – Sustainable fat loss and long-term habits
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Hypertrophy-Focused Training – Building muscle and strength efficiently
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Contest Prep Coaching – Structured guidance from start to stage
As a men’s physique competitor, Blake has earned his national qualification and competed at NPC Nationals in 2023. He understands firsthand what it takes to break plateaus, stay disciplined, and execute under pressure.
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Coaching Philosophy
Blake’s approach is simple: help clients reach their goals faster, smarter, and with confidence. Coaching is not just about physical changes, but about helping clients overcome obstacles, trust the process, and realize they are capable of more than they thought.
Blake's Coaching Philosophy
Blake believes results come from:
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Showing up consistently
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Following the plan
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Executing the basics at a high level
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Avoiding unnecessary extremes
There are no shortcuts.
No gimmicks.
Just honest coaching and real work.
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Clients are coached to understand the process, trust it, and commit to it fully.
Who This Coaching Is For
Blake works with individuals who want structure, accountability, and a clear plan.
This coaching is ideal for:
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Lifestyle clients focused on fat loss, muscle building, and consistency
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Individuals who want a sustainable approach to nutrition and training
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First-time competitors preparing for the stage
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Experienced competitors refining their physique and execution
If you’re looking for lifestyle balance or competition prep without unnecessary complexity, this is the right fit.
Outside of coaching, Blake works full-time as a Senior Facilities Manager at Blue Star Investments, balancing a demanding professional role alongside his commitment to fitness and coaching.
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He’s a devoted husband to Shawnee and values staying active outside the gym. Whether it’s getting outside, spending time with their dog, or simply moving and living an active lifestyle, Blake believes fitness should support real life, not compete with it.
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This balance is reflected in how he coaches: structured, disciplined, and sustainable for long-term success.
Coaching Options
Competition Coaching
For athletes pursuing bodybuilding or physique competition, Blake offers structured prep coaching built on discipline and detail.
Competition coaching includes:
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Physique-focused training programming
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Nutrition planning and adjustments
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Stage readiness and conditioning guidance
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Peak week strategy and execution
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Accountability throughout prep
Prep is demanding, and Blake’s role is to guide athletes through it with clarity, structure, and consistency.
